“The problem is that we, in the Western society, have been gradually convinced over the generations, that wealth and technology are to be acceptable as “natural”, just as the sun rising every day or as free as the flowing rivers. Despite being irrational as the most archaic superstition, these beliefs have formed the basis of our everyday life and all or almost all of our political system. We were sadly able to conceal the costs, the risks and the failures of a development based on a reckless and massive taking of our limited resources.”
Posterheroes is the creative showcase of the proactive debate about society’s energy consumption present and future.
It also impacts on the awareness of the limits of energy and material at our disposal. After the contest’s first edition, which was centered on the energy production, the second edition proposes the issue of overall consumption, underlining the user’s role as an important actor in reaching consumption/saving global equilibriums, and not merely as a spectator of the broader issues. The contest is a way for young people and the creative community to express their opinions on how to best manage the available resources, for a sustainable future.
Which kind of consumption model do you propose? Which kind of scenario do you imagine for an aware fruition of the energetic and material resources?
The ideas, input and action of a single person can impact the entire community. The water, soil and fossil fuels (such as oil and gas) supplies currently meet our basic needs and allow us to perform our daily activities. Indiscriminate consumption causes self-consumption, of personal space and time.
Which kind of ideas, choices and actions can be proposed and concretely applied to improve or revolution a reckless and obsolete consumption scenario?
Through a 50 x 70 poster imagine suggestions and new solutions for a future where resources have an aware fruition. Open new horizons, suggest and promote new perspectives, enhance debate, exchange, awareness and participation, and give voice to the individuals and consumers social value.
Menzione Speciale – Andrea Miari
With the patronage of:
In collaboration with: