Posterheroes 3


879 posters
59 countries

After dealing with the issues of energy and consumption, with the 2012/2013 edition, Posterheroes proposes a debate on sustainability in the fields of production, health, mobility and public life in cities. Together with the issues of the first two editions, these last ones complete the six characteristics suggested by the European Community as indicators for a Smart City.
The Smart City project is certainly one of the most debated issues of the current historical period. Political programs, conventions, workshops, newspaper articles and magazines declaim and call for the arrival of Smart Cities and plead for a collective conscience with the objective of developing urban areas towards a new housing and participative model.
Changes in the history of urbanization are attributed to great discoveries, to the invention of new machines and technologies which, at times with arrogance, intervene upon the social context to respond to temporary demands. Our cities must become places of improvement and optimization of resources: expression of new attitudes and ideal habitat for a positive social contagion. They will not change their aspect. They will be the same cities as before, but renewed. Accessible. Free. Clean. Transparent.
Evolution is the key word
The path that leads to Smart Cities must necessarily be evolutionary and nature is the demonstration of it: efficacy depends on time, participation and integration in a qualifying ecosystem. This is the kind of evolution we propose.
An evolution belonging to us. A participatory, open and accessible evolution. We call it transparent evolution.
In a Smart City production is an open generative process based on renewable energy resources in which waste elements are used as inputs within new productive dynamics. Technology plays a fundamental role for the traceability of goods, for logistics, for disintermediation and for sales to final consumers.
It is possible to improve the health of citizens thanks to a correct management of waste and water resources, by multiplying green areas and promoting a correct dietary education and a healthy lifestyle, respectful of the urban ecosystem.
In intelligent cities mobility becomes an efficient system with the following key aspects: infomobility of people and goods, connections among the “eco” transport systems and road safety.
Public Life/People
Public life is directly connected to all above mentioned areas of interest and for this reason has an influence on many fields of action, from the securing of the territory to justice, from professional and social integration to education, from volunteering to the employment of elderly people for useful activities for the territory.


Christoph Almasy / Ellen Lupton / FF3300 / OK200 / Paula & Aart / Toormix / HAPPYCENTRO / HEYDAYS / JOAN VINYETS / ONLAB / RE-PUBLIC


Benjamin Chemelki


With the patronage of:
UNESCO Italia / Regione Piemonte / Provincia di Torino / Città di Torino
In collaboration with:
Biennale Democrazia / Camera di Commercio di Torino
Favini / MLC Officine Poligrafiche
Technical Partners:
QuestionPro / MicroPoll