Posterheroes 4


1247 posters
67 countries

Today, it is often difficult to ensure food safety, which means the quality and the sustainability in the production and in the sale of food. At the same time finding the right balance between agriculture and natural resources is extremely complex.
We must promote a behavioural change through nutrition education and information campaigns. There is an urgent demand for changing the food system to ensure better nutrition.
The new food system we must pursue is a system in which food becomes a renewable matter, where the resources go from one usage to another without waste and maintaining a close link with the people and the territory.
The 2013-2014 edition of Posterheroes is part of a two-year project focused on Systemic Food, which aims at investigating the theme of food in its social, environmental and economic nature.
Economic development and the changes of lifestyle towards a sedentary and urbanised society, led to a radical change in the food habits. This phenomenon, called the nutrition transition, together with the loss of the culinary traditions and the demand for low-cost products has led to a standardization of food and the loss of the concept of quality.
The consequences of these changes are both environmental and ethical and we have to face conflicting challenges: on the one hand the problem of overweight and obesity, on the other the reality of increasing malnutrition. The information campaigns and the nutritional education are promoting the change towards a sustainable development among the consumers, because each of us is directly involved and influenced by production system. Today it is necessary to renew the way in which the food theme is addressed starting from our choices.
How can the consumer change the food system? What choices the citizens are called to do? These questions are declined in four different aspects, with a common social impact.
The Challenge of Biodiversity
The maximization of agricultural production and the demand for alwaysavailable products led to the spread of non-native crops, chemically treated or genetically modified. The importance of seasonality and of local crops can be reaffirmed by the final consumer: actions and behaviours towards this claim are the challenges that creative people are called to tell.
Obesity and Malnutrition
The change in lifestyle and nutrition cause a dual and contrasting effect: the problems of overweight and obesity in industrialized countries, the phenomenon of malnutrition in the developing nationalities. The daily choices that creative people are called to tell, are the way to promote a more balanced global food system.
Emigration and Immigration
The contemporary phenomena of emigration and immigration are boosting a multi-cultural society, where traditions and lifestyles meet and sometimes collide. The food has a strong cultural value, and in its simplicity may become an effective way of social integration. It is necessary to rediscover the cultural identity: the task is to show us how to do this.
Territorial Interconnected System
The material and immaterial value of food cannot be claimed or imposed from above, but it must be perceived and promoted by the people in their land of origin. The food is a local and precious resource, which generates multiple systems made by an interconnection of elements. The focal point is to build a system of actors, foods and territories, in order to create the basis for a bottom-up development.


Anagrama / Dee Maher / Empatìa / Hey Studio / Jessica Hische / Leftloft / Marije Vogelzang / Matias Corea / R2


Riccardo Guasco


With the patronage of:
UNESCO Italia / Slow Food / Regione Piemonte / Città di Torino
In collaboration with:
Politecnico di Torino / University College Dublin
In the context of:
Dublin Design Festival
Favini / Eataly